On the 23rd of January, 2015 the IPED conducted a seminar on the following topic: “Popularizing causes through Google – advertisement opportunities for NGOs”.
Currently Google Ad Grants is presenting an opportunity for the civic organizations to popularize their causes for free in internet. Along with 40 representatives from Bulgarian NGOs, we discussed how they could popularize their activity, recruit volunteers and donations for their causes, while using the instrument “Google AdWords”.
Ivan Dimitrov and Maria Baeva from “Digital Division” presented information over the following themes:
– “Online communication with real goals – an integrated strategy and Googe AdWords.”
– “How can we create and develop a campaign, while using AdWords.”
You may review a video record from the meeting through the following link.
