IPED’s team worked on a report based on the monitoring of political advertising during the electoral campaign for the regular parliamentary elections in April, 2021. We also followed the political messages in the period when the 45th National Assembly began its work, as well as during the time when the parties were preparing for the early parliamentary elections on July 11, 2021. Our focus was placed in particular on paid political content in Facebook – the social media most widely used in Bulgaria.
The purpose of the study was to clarify whether and how political parties in Bulgaria used the new communication tools to reach their target audiences and to influence voters during the electoral campaign.
The report can be found HERE (in Bulgarian).